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Safety and security continues to drive
smart home adoption with expanding IoT cloud platforms and growing product
innovation. While home services providers have the largest market share
currently, sales in the retail/DIY channel has doubled per annum over the past
few years.
ON World’s recently completed survey with
1,000+ U.S. consumers found that 1 in 3 are likely to use smart home solutions
within the next three years and two-thirds of these are likely to purchase at
least one safety and security product.
For half the respondents, safety and
security is the primary reason they would adopt a smart home system. After
cost, the most important purchasing considerations are whole-home coverage and
system integration.
ON World's analysis of hundreds of safety
and security products found that nearly half were launched within the past 20
months. Annual retail sales of smart home safety and security products is
projected to nearly triple in 2015 from two years ago.
By 2020, there will be over 37 million
smart home safety and security systems installed worldwide up from <5 million
in 2014. Managed services will make up the majority over this period but
retail/DIY systems will increase almost two times faster.
Based on surveys and phone interviews with
1,000+ individuals across the whole smart home value chain along with an evaluation
of 170+ products and 20,000 consumer reviews, this report covers the complete
IP security/smart home market for managed services (e.g. telecom/cable and
security companies) as well as smart home safety and security products and
services in the managed services, retail/DIY and professional installer
channels.
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